Global sports entertainment leader Topgolf® today announced Pharr, near McAllen in the Rio Grande Valley, as home to its 11th location planned in Texas. Topgolf will begin construction on the 55,000-square-foot venue later this year with an expected opening in winter 2018.

"As a family friendly, fun and engaging venue, Topgolf is a trailblazing attraction that meets the entertainment needs of a broad demographic," said Pharr Mayor Ambrosio Hernandez. "The location is superb, the climate is ideal, and this venue is a perfect fit for Pharr – I am proud that our great city was selected as the ideal site for Topgolf's expansion to South Texas." Through the premium experience of play, food and beverage and music, Topgolf is inspiring people of all ages and skill levels – even non-golfers – to come together for playful competition. Guests can enjoy point- scoring golf games using microchipped balls that score themselves, showing players the accuracy and distance of their shots instantly on a TV screen in their hitting bay. The venue also features an outstanding chef-driven menu, top-shelf drinks, big screen TVs and music in climate-controlled hitting bays for all-seasons comfort. Year-round programming includes events for kids and families, social leagues, golf tournaments, golf instruction and more.

"Pharr represents an opportunity to bring Topgolf to a fast-gowing region in South Texas," said Topgolf Chief Development Officer Chris Callaway. "The unique combination of frequent cross-border traffic, a sizable resident population and proximity to a major retail corridor makes it an exciting location for a Topgolf venue." 

Topgolf Pharr will create 350 full- and part-time jobs at this location. The new three-level venue will feature 1,975 square feet of private event space for corporate and social gatherings plus 72 climate-controlled hitting bays that can host up to six players at one time.

The 15-acre property will be located along the southeast corner of U.S. Highway 2 and East Frontage Road. Topgolf estimates it will serve approximately 300,000 visitors in its first year of operation. Nearly half of all Topgolf guests describe themselves as "non-golfers."